The Brewing Revolution: Unpacking the Decision Behind Dunkin’ Donuts’ Name Change
For generations, Dunkin’ Donuts has been a beloved brand, synonymous with freshly brewed coffee and delicious donuts. However, in 2018, the company made a bold move, dropping “Donuts” from its name to become simply “Dunkin’.” The decision left many customers scratching their heads, wondering why the brand would abandon its iconic identity. But, as it … Read more